Over last few years, social media has grown very quickly, with over millions of users on the social media platforms such as Twitter and Facebook. Reports show that one million links are shared in Facebook in every 20 minutes. With much of the content being shared on such social media platforms, it can benefit the search engines in finding out the best possible result desired by the users.
Google and other search engines are growing day by day, not just with the social media presence, but also in terms of social media that affects the search results. Therefore, setting up certain standards for the content that is being shared is necessary to be seen on the top page of search results. While creating content, one should maintain certain standards to be viewed on the SERPs: