Tuesday, 21 January 2014

Facebook to add trending topics to website

Facebook is one of the leading social media platforms. It has now come up with another a new interesting feature called Trending box that will appear the top right side of the Facebook news stream page. It will highlight the links to popular stories on Facebook. Clicking on the trends will show what other people are saying about that particular trending topic.

The intention behind the introduction of trending topic is to let people talk about the trending topics discussed on Facebook as well as to keep the Facebook users informed about the news and events that are happening around the world.

The Facebook users can personalize the trending topics and can choose from various trends that the user thinks that is relevant to them. The users will get updates from those chosen trends and will see what's trending across Facebook overall.

The trending box feature is rolling out and is available to only few. But the feature that is available to few Facebook users are reporting positive feedbacks. The users who are exploring the new feature are saying that this new feature has enabled them to be updated towards news like celebrity, current news events and much more.

The trending topic was first introduced by Twitter and is not too surprising to see the feature on Facebook. But Facebook is one such social media platform where users are active 24x7; this will help them explore the trending news on the go. Besides that, Facebook is in process of testing the mobile version of this feature.

Facebook in some time will become one news source for current events! It will be useful for people to find every information at one place! 

Tuesday, 14 January 2014

Ways to attract people to your Website!

Since the number of internet users has increased in the past few years, there has been a shift from the traditional marketing to the internet marketing, and due to this, every brand and the business owners have started establishing their business on the internet as well. The technology is changing day by day and it has become a need to establish a strong presence over the internet.
 A strong presence can only be established if the customers get what they want easily. A website owner always wants that maximum traffic hits their website. In the present time, there are over millions of users browsing the internet with various needs. There are few important things on which an owner should pay attention so that they increase the number of visitors to the website and increase sales further:
·         Quality of the Content:
The website should contain good content and should appeal the business. Quality images, videos, content that explains what the business is all about impress the visitor. The content should be lucid and to the point so that it generates an interest within the visitor.
·         Refreshing the content often:
The content on the website should be changed often, as there is no obsolete things are accepted. The visitor feels good to see new things on the website and especially when some innovative ideas are used.
·         Making it Fast:
It is one important thing to be considered by the business owner, that time is important and especially for the visitors visiting the website, the website should never consume much time in loading and presenting the content. If it does, it may annoy the visitor and may not be further interested in checking or visiting the website.
·         Enhancing the website with graphics and pictures:
Using the graphics and pictures will develop an interest within the user to browse the website more. It enhances the look and feel of the website. Graphics and pictures will add depth and breadth to the marketing strategies.
·         Helping the visitor to navigate:
Enable the users to search the website through navigation. Navigation helps to understand the site map and hierarchy of the website and help the user in finding whatever they want.
·         Optimizing the website for various other devices:
Today, people can have the access to the internet and website using Smartphones and Tablets. Therefore, optimizing the website according to various devices will help users to have a good experience irrespective of devices that they are using.
·         Establishing Multiple Platform access:
Nowadays, users are present everywhere, be it any social media platforms or search engines. The business owners should make sure that their website is present where ever the user presence is also there. This may bring the potential customers and increase the sales.

These are few major points which a business owner must consider for their website. The suggestion may fulfill the customer’s expectation from the site and transform them into the potential clients.  

Tuesday, 7 January 2014

Why Social Media Channels are Important!

Social media is the only space where the millions of people exist, and it is very surprising that businesses are still ignoring social media marketing. There are many arguments stating that social media marketing is not worth it and there is no significance in using it, but nobody has realized the day by day growth of the social media and the hidden importance to it. Many marketers out there, are sceptical of using the social media channels, and ignore the benefits of using it, as they think that social media marketing is complimentary to the traditional social media channels and would never overtake traditional press and broadcast platforms, which is a wrong perception about the social media marketing. In 2014, things are going to change and it is necessary for a business to be active on the social media channels and establish a strong presence. Here are the points that explain why social media marketing is valuable:
1.      Social media might not promise immediate value, but definitely potential value

Many businesses are there who ignore social media marketing and consider it as an expense. They simply comment, saying that “let others use this channel, not us!” By ignoring the social media channel, they do not realize that they are facing a negative impact by missing out the golden opportunities present out there. They are missing out the massive opportunities that people are talking about. The business may not lose anything that they are already possessing, but yes, they are definitely missing out some big opportunities that may take the business to the next level. Many conversations and experiments are happening on social media everyday, some might be beneficial for the business, which the people, who ignores and criticize social media, miss out. Social media presence takes time, investment and patience, immediate results might not get delivered by social media marketing, but definitely the potential results will be amazing. Active participation on these platforms can drive you greater opportunities by which the business can be taken to a higher level.