Tuesday 11 March 2014

How to write the right engaging content?


Those days are gone when bloggers used article spinners to make their content. All that has changed and now there is more emphasis on quality content. Google is focused on playing fair and give preference to the quality material published on internet. This made the content writing industry shift their gears towards quality rather than quantity. Moreover, writing quality content is also important due to the follow reasons:

·         Increased readers base – Content written with quality is easy to read and understand and can be a great tool for social media channels. As people spend most of their time on social media channels, quality of the content encourages them to share it with their social connections as well. Once people know the quality of material you provide. They look forward for more quality content from your end. In Addition to that search engines give preference to your content as you provided quality to your readers.

·         Less penalties – Search engines like Google awards such content by higher rankings. Search engines look for fresh content which is written with quality, without spelling or grammatical errors. So making the content work towards your brand’s success was never so easy, use it wisely.
There is lot of buzz about how to write quality content to increase engagement. We dig into the subject and came with 4 tips to write engaging content.

1.       Get inspiration and assistance – Learn from the masters of the industry, connect with the leading writers on social channels. Let them see your content and comment on it. Engage on regular basis, become a student, ask questions and listen carefully.

2.       Dedicate a little more time – Learn the trends of your previous posts and find out what your readers like to read the most. Spend some time to think and research on how to write interesting yet useful articles.

3.       Framing your format – Writing for internet channels is quite different from writing for print formats. Plan your write-ups accordingly and then write. Try to be short and precise to your point. Make the content interesting, beautify it with bullet lists and small paragraphs.

4.       Make it talk – “Images are worth a thousand words” use this rule for your content. Make your articles talk to the audience. Use images relevant to the content, examples with infographics or even videos, if needed. All these interesting methods help you increase engagement with your readers.


Following the above mentioned tips will eventually help your search engine optimization team as well. Both SEO and SMO teams can work hand in hand to achieve similar business goals. 

Saturday 8 March 2014

4 Steps to plan Content Writing for your brand


There are different components that contribute towards the online success of a brand or business. To effectively promote a business online, synchronization between SEO and SMO teams is a must. With both the teams working together a brand may gain popularity overnight. Writing good quality content is an integral part of any successful SMO campaign.

Having said that, it is very important to create and executive a content writing plan. We touched upon 4 such points which can be considered as a roadmap for any content marketing strategy.

1.       Focus of Quality – Wisely choose titles and keywords of your post, don’t overdo it. Use images with relevant captions and links. With changing times, people don’t have much time to read and go through any brand’s story. Value their time and be precise to your point. The blog or article should have something interesting to engage with the reader. A little humor relevant to the topic makes the post interesting.

2.       Don’t ignore Quantity – First study your best competitors and measure their online presence. Then simply post more blogs/articles than them. Your published content should have lots of relevant keywords. This will help you gain more presence in search engine results. Quality content published in enough quantity is recognized by the search engines, remember this rule for your brand’s success. 

3.       Be regular – Sharing the latest happenings of your business is also important. Once you have some audience, don’t disappoint them, post regular updates related to your brand and industry. This will keep them stick with your brand as they will consider your social channels a medium of regular news. This will also bring new readers for you blog and website.


4.       Don’t give up, EVER! - Most brands fail as they get exhausted of posting too soon and don’t plan for future. They don’t have any concrete future plans for their content marketing. The key to success in content marketing is to keep on going while your counterparts are resting. This is the most important aspect to manage your brand’s visibility online and offline.