What’s next after Responsive Wed Design (RWD)?

Online presence is the first touch point for a customer in today’s digital world. Businesses need to make their website more interactive which helps the visitor make buying decisions. Over the years website designing has gone through several changes.

As technology evolves every day the web development industry also need to adopt the latest changes. Internet is no more limited to computer screens only, it has made its debut to other devices as well. Now we can access our email or surf online on our Tablets, TVs, Smart-phones and even wearable gadgets.

Along with RWD, Scalable Web Design (SWD) is also the need of the hour. In order to get a cutting edge over competitors, adopting this methodology is a must. This approach helps design a website with Scalable Vector Graphics (SVG) or designs, which is capable of scaling in size on any device without losing its details or sharpness.

More devices are getting online and Internet of Everything (IoE) is the talk of town in Silicon Valley now. A lot has changed with the invention of wearable glasses. Development and designing of websites are not limited to only few devices but several. The day is not too far when we can talk to our refrigerators and TV sets. Having said that the website development industry has a lot of homework to do. Designing a more interactive platform to be used on all the future devices would be the first to start with. Then comes the extensive use of touch, voice and gestures control. Future designs should be more adoptive to these changes as well.

3 Tips business owners should learn in 2014 for best SEO results.

Year of 2013 brought a lot of changes in digital marketing world and “SEO is dead” was the talk of town till the end of 2013. Google released few updates last year and that changed a lot the way businesses operate in 2014. Let’s find out what strategies businesses can adopt in order to get the best ROI on their SEO investments.   

1. In-depth knowledge of SEO is a must in 2014. -  6th Feb 2014 was the day when Google launched its latest algorithm update called “Top Heavy 3” which doesn’t seem to impact much. However, the results seem promising for Google. For any SEO program, links, content and social media are the three core elements. So in order to make your SEO campaign work, you need to maintain a balanced equation between its core components more rigorously.

2. Understand your content marketing standard and improve it – Providing fresh and relevant content is the key to your success in online marketing. In the last few years we have clearly seen the impact of effective content marketing on global businesses. With time this industry is also reaching digital maturity. As content marketing domain grows at an immensely faster rate, the ROI on this is also expected to increase.

3. Let your business GO Mobile!  – Google’s Hummingbird updates came to existence last year and changed the way we search online. There are nearly 7 billion mobile users in the world today and most of them search on their mobile devices. With the Hummingbird update it has become more challenging to rank well on Google search. Businesses now need to work on their responsive web design and mobile content more efficiently to run their SEO program effectively. Responsive web design (RWD) helps your online presence reach to numbers of mobile devices, hence, optimization of your website as per RWD methodology is a must.

‘Top Heavy 3’ is the latest news in digital marketing industry. So far Google has not released any official data about the changes this update has brought. SEO community is eagerly waiting for the latest information from Google about its newest update.

How to build a strong content marketing team for your company?

As the demand to provide non-duplicate content increased the agencies have to rethink about their methods. They need to come up with new and fresh ideas in order to make their content reach to the masses. Due to the challenges faced in managing content via an agency, most companies are now planning to manage their content marketing in-house. The only challenge is to find and manage a strong team that can run a successful content marketing campaign. Unlike other marketing teams finding the people with right caliber and recruiting them as talented team members is most critical.

Let’s find out and have a closer look at the key points one should keep in mind while hiring and managing such a team to run your campaign successfully.

Let your team know your business strategy – The content marketing team should be well aware of the market you cater, your current business positioning, nature of your business and most important the goals of your company. Each team member should be on one page about these points. Explain these points to your future team so the members can understand and work with each other to achieve similar targets.

It’s all about clients - Make sure you have someone in your team who spends most of his time interacting with your clients. Sharing his best practices or some past experiences regularly will help your team understand your client base. Let the team members express their views on a particular case study. This will help your team to come-up with new ideas and methods to deal with such issues in future. Take notes while they talk, it makes them feel important.

Writing and managing content – Finding a good writer takes time and patience. Look for someone who understands your business goals and future expectations from content marketing team. A genius who can translate and showcase your projects effectively.

SEO and Online marketing – Last but certainly not the least are your SEO team members. These are the ones who will find potential future customers for your business. They should be well versed with SEO methodology on all the social media channels of different mediums like text, videos, audios and images.

While building a content marketing team, getting the right team members in place makes all the difference. If you are planning to hire an agency to manage your content, the above mentioned tips may come in handy. These can be used as a blueprint to match your business goals with the prospecting agency.

Facebook to add trending topics to website

Facebook is one of the leading social media platforms. It has now come up with another a new interesting feature called Trending box that will appear the top right side of the Facebook news stream page. It will highlight the links to popular stories on Facebook. Clicking on the trends will show what other people are saying about that particular trending topic.

The intention behind the introduction of trending topic is to let people talk about the trending topics discussed on Facebook as well as to keep the Facebook users informed about the news and events that are happening around the world.

The Facebook users can personalize the trending topics and can choose from various trends that the user thinks that is relevant to them. The users will get updates from those chosen trends and will see what's trending across Facebook overall.

The trending box feature is rolling out and is available to only few. But the feature that is available to few Facebook users are reporting positive feedbacks. The users who are exploring the new feature are saying that this new feature has enabled them to be updated towards news like celebrity, current news events and much more.

The trending topic was first introduced by Twitter and is not too surprising to see the feature on Facebook. But Facebook is one such social media platform where users are active 24x7; this will help them explore the trending news on the go. Besides that, Facebook is in process of testing the mobile version of this feature.

Facebook in some time will become one news source for current events! It will be useful for people to find every information at one place! 

Ways to attract people to your Website!

Since the number of internet users has increased in the past few years, there has been a shift from the traditional marketing to the internet marketing, and due to this, every brand and the business owners have started establishing their business on the internet as well. The technology is changing day by day and it has become a need to establish a strong presence over the internet.

 A strong presence can only be established if the customers get what they want easily. A website owner always wants that maximum traffic hits their website. In the present time, there are over millions of users browsing the internet with various needs. There are few important things on which an owner should pay attention so that they increase the number of visitors to the website and increase sales further:

·         Quality of the Content:

The website should contain good content and should appeal the business. Quality images, videos, content that explains what the business is all about impress the visitor. The content should be lucid and to the point so that it generates an interest within the visitor.

·         Refreshing the content often:

The content on the website should be changed often, as there is no obsolete things are accepted. The visitor feels good to see new things on the website and especially when some innovative ideas are used.

·         Making it Fast:

It is one important thing to be considered by the business owner, that time is important and especially for the visitors visiting the website, the website should never consume much time in loading and presenting the content. If it does, it may annoy the visitor and may not be further interested in checking or visiting the website.

·         Enhancing the website with graphics and pictures:

Using the graphics and pictures will develop an interest within the user to browse the website more. It enhances the look and feel of the website. Graphics and pictures will add depth and breadth to the marketing strategies.

·         Helping the visitor to navigate:

Enable the users to search the website through navigation. Navigation helps to understand the site map and hierarchy of the website and help the user in finding whatever they want.

·         Optimizing the website for various other devices:

Today, people can have the access to the internet and website using Smartphones and Tablets. Therefore, optimizing the website according to various devices will help users to have a good experience irrespective of devices that they are using.

·         Establishing Multiple Platform access:

Nowadays, users are present everywhere, be it any social media platforms or search engines. The business owners should make sure that their website is present where ever the user presence is also there. This may bring the potential customers and increase the sales.

These are few major points which a business owner must consider for their website. The suggestion may fulfill the customer’s expectation from the site and transform them into the potential clients.  

Why Social Media Channels are Important!

Social media is the only space where the millions of people exist, and it is very surprising that businesses are still ignoring social media marketing. There are many arguments stating that social media marketing is not worth it and there is no significance in using it, but nobody has realized the day by day growth of the social media and the hidden importance to it. Many marketers out there, are sceptical of using the social media channels, and ignore the benefits of using it, as they think that social media marketing is complimentary to the traditional social media channels and would never overtake traditional press and broadcast platforms, which is a wrong perception about the social media marketing. In 2014, things are going to change and it is necessary for a business to be active on the social media channels and establish a strong presence. Here are the points that explain why social media marketing is valuable:

1.      Social media might not promise immediate value, but definitely potential value

Many businesses are there who ignore social media marketing and consider it as an expense. They simply comment, saying that “let others use this channel, not us!” By ignoring the social media channel, they do not realize that they are facing a negative impact by missing out the golden opportunities present out there. They are missing out the massive opportunities that people are talking about. The business may not lose anything that they are already possessing, but yes, they are definitely missing out some big opportunities that may take the business to the next level. Many conversations and experiments are happening on social media everyday, some might be beneficial for the business, which the people, who ignores and criticize social media, miss out. Social media presence takes time, investment and patience, immediate results might not get delivered by social media marketing, but definitely the potential results will be amazing. Active participation on these platforms can drive you greater opportunities by which the business can be taken to a higher level. 

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Impact of Social Media over SEO

Over last few years, social media has grown very quickly, with over millions of users on the social media platforms such as Twitter and Facebook. Reports show that one million links are shared in Facebook in every 20 minutes. With much of the content being shared on such social media platforms, it can benefit the search engines in finding out the best possible result desired by the users.

Google and other search engines are growing day by day, not just with the social media presence, but also in terms of social media that affects the search results. Therefore, setting up certain standards for the content that is being shared is necessary to be seen on the top page of search results. While creating content, one should maintain certain standards to be viewed on the SERPs:

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Most Important Deliverables To Consider During Website Development

There are many web development and SEO companies that strive hard to deliver results but it is important to understand and recognize the companies that offer the best in terms of design and quality. All web design projects should begin by aiming at some core deliverables that are required to build the website and to make it a success.

Let's have a look at the top important deliverables that every website design company should offer to their web designing clients.

1. Initial Site Architecture

This is an important aspect to be considered before deciding the color theme, image sliders or even the layout of the website in consideration. The Initial site architecture will lead to deciding the internal linking structure and the site navigation map. This aspect will show you the outline of the website pages and a brief about the content that will go in each page. This structure s later materialized into what is known as sitemap. This is an essential step to be taken while developing a website.

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Boosting Social Engagement in 2014

Social media platform is one of the most effective platforms that have been adopted by most of the marketers to promote a business. Social media campaigns should be carried out smartly, to make sure that the campaign turns out to be as effective one. Below are the four social media strategies that every marketer could implement to carry out a successful social media campaign.

1.      Making social presence on Multiple Channels

Engagement with Facebook and Twitter is not enough, audiences are present on such social networking sites in a wide range, but at the same time audiences are also present on other social networks too, therefore, social presence of business on those social networking sites is equally important. Use the content sharing on different channels according to its functions and audiences and implement the social tactics that manage one streamlined campaign.

2.      Quality content that encourages consumers to get engaged

It is necessary to analyse and understand what the customers want, what are they looking for. Creating content that interests the fans is important, as it helps grabbing the attention and this way, people know about a business or a brand that is being promoted. Encouraging the social audiences to create content themselves and are likely to share it further will result in a strong reach to more audiences.

3.      Creating Community Platform

Marketers can make use of community platforms to reach more audiences. Creating a community strategy may turn out to be an effective strategy which gives consumers to have a bigger voice and be a part of broader community. Engaging the audiences by asking various questions and polls will be a good strategy. A friendly forum is always good to have a conversation about various topics and elevate brand’s social credibility.

4.      Enhancing personality of Fan Page

The look and layout of the fan page must sooth one’s eye so that one must stick to the fan page and keep checking for the updates. Using media such as different photographs, videos also contribute to the social reach of the page. Creativity fosters the social engagement of a page, therefore, creativity on the social platform is a must.

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Google’s Top Trending Searches For 2013

With Google having published its list of top ten global trending searches of 2013, it is now clear what people searched the maximum this year on the search engine giant. Without any doubt, Madiba rules the hearts. To many, it must be an unsurprising fact that the #1 trending searches of 2013 was an international symbol of strength and peace: Nelson Mandela.

The global search interest for the former President of South Africa was very high even before his passing away. And now after him, people from all over the world have turned to Google to learn about the life and contributions of Nelson Mandela’s legacy.

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