4 Steps to plan Content Writing for your brand

There are different components that contribute towards the online success of a brand or business. To effectively promote a business online, synchronization between SEO and SMO teams is a must. With both the teams working together a brand may gain popularity overnight. Writing good quality content is an integral part of any successful SMO campaign.

Having said that, it is very important to create and executive a content writing plan. We touched upon 4 such points which can be considered as a roadmap for any content marketing strategy.

1.       Focus of Quality – Wisely choose titles and keywords of your post, don’t overdo it. Use images with relevant captions and links. With changing times, people don’t have much time to read and go through any brand’s story. Value their time and be precise to your point. The blog or article should have something interesting to engage with the reader. A little humor relevant to the topic makes the post interesting.

2.       Don’t ignore Quantity – First study your best competitors and measure their online presence. Then simply post more blogs/articles than them. Your published content should have lots of relevant keywords. This will help you gain more presence in search engine results. Quality content published in enough quantity is recognized by the search engines, remember this rule for your brand’s success. 

3.       Be regular – Sharing the latest happenings of your business is also important. Once you have some audience, don’t disappoint them, post regular updates related to your brand and industry. This will keep them stick with your brand as they will consider your social channels a medium of regular news. This will also bring new readers for you blog and website.

4.       Don’t give up, EVER! - Most brands fail as they get exhausted of posting too soon and don’t plan for future. They don’t have any concrete future plans for their content marketing. The key to success in content marketing is to keep on going while your counterparts are resting. This is the most important aspect to manage your brand’s visibility online and offline.

What’s next after Responsive Wed Design (RWD)?

Online presence is the first touch point for a customer in today’s digital world. Businesses need to make their website more interactive which helps the visitor make buying decisions. Over the years website designing has gone through several changes.

As technology evolves every day the web development industry also need to adopt the latest changes. Internet is no more limited to computer screens only, it has made its debut to other devices as well. Now we can access our email or surf online on our Tablets, TVs, Smart-phones and even wearable gadgets.

Along with RWD, Scalable Web Design (SWD) is also the need of the hour. In order to get a cutting edge over competitors, adopting this methodology is a must. This approach helps design a website with Scalable Vector Graphics (SVG) or designs, which is capable of scaling in size on any device without losing its details or sharpness.

More devices are getting online and Internet of Everything (IoE) is the talk of town in Silicon Valley now. A lot has changed with the invention of wearable glasses. Development and designing of websites are not limited to only few devices but several. The day is not too far when we can talk to our refrigerators and TV sets. Having said that the website development industry has a lot of homework to do. Designing a more interactive platform to be used on all the future devices would be the first to start with. Then comes the extensive use of touch, voice and gestures control. Future designs should be more adoptive to these changes as well.

3 Tips business owners should learn in 2014 for best SEO results.

Year of 2013 brought a lot of changes in digital marketing world and “SEO is dead” was the talk of town till the end of 2013. Google released few updates last year and that changed a lot the way businesses operate in 2014. Let’s find out what strategies businesses can adopt in order to get the best ROI on their SEO investments.   

1. In-depth knowledge of SEO is a must in 2014. -  6th Feb 2014 was the day when Google launched its latest algorithm update called “Top Heavy 3” which doesn’t seem to impact much. However, the results seem promising for Google. For any SEO program, links, content and social media are the three core elements. So in order to make your SEO campaign work, you need to maintain a balanced equation between its core components more rigorously.

2. Understand your content marketing standard and improve it – Providing fresh and relevant content is the key to your success in online marketing. In the last few years we have clearly seen the impact of effective content marketing on global businesses. With time this industry is also reaching digital maturity. As content marketing domain grows at an immensely faster rate, the ROI on this is also expected to increase.

3. Let your business GO Mobile!  – Google’s Hummingbird updates came to existence last year and changed the way we search online. There are nearly 7 billion mobile users in the world today and most of them search on their mobile devices. With the Hummingbird update it has become more challenging to rank well on Google search. Businesses now need to work on their responsive web design and mobile content more efficiently to run their SEO program effectively. Responsive web design (RWD) helps your online presence reach to numbers of mobile devices, hence, optimization of your website as per RWD methodology is a must.

‘Top Heavy 3’ is the latest news in digital marketing industry. So far Google has not released any official data about the changes this update has brought. SEO community is eagerly waiting for the latest information from Google about its newest update.

Impact of Social Media over SEO

Over last few years, social media has grown very quickly, with over millions of users on the social media platforms such as Twitter and Facebook. Reports show that one million links are shared in Facebook in every 20 minutes. With much of the content being shared on such social media platforms, it can benefit the search engines in finding out the best possible result desired by the users.

Google and other search engines are growing day by day, not just with the social media presence, but also in terms of social media that affects the search results. Therefore, setting up certain standards for the content that is being shared is necessary to be seen on the top page of search results. While creating content, one should maintain certain standards to be viewed on the SERPs:

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Most Important Deliverables To Consider During Website Development

There are many web development and SEO companies that strive hard to deliver results but it is important to understand and recognize the companies that offer the best in terms of design and quality. All web design projects should begin by aiming at some core deliverables that are required to build the website and to make it a success.

Let's have a look at the top important deliverables that every website design company should offer to their web designing clients.

1. Initial Site Architecture

This is an important aspect to be considered before deciding the color theme, image sliders or even the layout of the website in consideration. The Initial site architecture will lead to deciding the internal linking structure and the site navigation map. This aspect will show you the outline of the website pages and a brief about the content that will go in each page. This structure s later materialized into what is known as sitemap. This is an essential step to be taken while developing a website.

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Online reputation management to enhance business

When a business is set up, it starts offering its products and services, people approach and use them, the story never ends here. In the present scenario, where people are connected to each other over the internet, not only individuals, but also businesses are spread across the internet world to promote themselves.

Running a business is not just about providing services and influencing the customers to buy the products, but it is also about finding out what the customers think about the products and services being served, whether it is liked by them or not, what improvements are required to satisfy the customers and so on. 

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Search Engine Marketing or Social Media?

Everyone likes the new shining objects. So does the marketers, who started switching from, search engine marketing to social media, and such trend followed by other marketers. Of lately, there has been a shift or thinking to shift their Digital Marketing focus from Search Engine Marketing to Social Media. Switching search to social was a smart move? Can marketers rely completely on Social Media instead of Search Engine?

Few years back, the companies that shifted their Digital marketing focus from search engine to social media are now bringing back the search engine marketing as the strategy that is the part of Digital Marketing. The major question is, why did the search engine was chosen again? It is because; the marketers didn't receive the kind of performance that they were hoping to get out of the social media campaigns.

A research showed that, only 1 per cent of online transaction could be generated through social media. At the same time, there was a great contribution of Search Engine Marketing for e-commerce sites for lead generation, sales and representing 31.43 percent of sales traffic. E-mail marketing had 2.82 percent and social media just had 1.55 percent of all e-commerce traffic.

It doesn't mean that social media failed those businesses, but the marketers failed to understand how to use and optimize social media in their respective businesses. If a business makes use of social media, it should generate genuine people who’d get engaged in the activities and trends put by the business. Social media is not about adopting give-away campaigns like “Win iPad” and converting people who want to win, follow the brand using social media such as Twitter and Facebook. This will not bring in genuine fans or leads. The business will face a decline in the engagement due to not implementing a perfect strategy that suits social media which will lead to generating the leads and actually the genuine ones.

Another trend flowed in Asia is to put Paid Ads (PPC) to be focused of the search engine marketing and not concentrating on the SEO. It might be because of the assumption made by the people of SEO getting too harder. But if a website is healthy and well optimized, more than half of website traffic can be fetched through organic search results. One can easily get traffic to a website if SEO strategies shall be implemented properly and following rules and regulations of search engines and rather focusing on paid ads.

Social media, Paid ads and SEO have their own different roles in the digital marketing field and despite of adopting these techniques one over another, try bringing all together and implementing it in the business which results in bringing business goals closer.

To collaborate the above 3 techniques, a business shall make use of the following 6 steps:

·         Behavior of Audience in Search and Social Media

It is really necessary to understand how people behave on search engines and social media, such as what people search for, in search engine and social media. For that, a marketer has to look and analyze own website so that relevant audiences can b targeted according to their needs and purposes.

·         Setting up goals for search engines and social media

Set up the search and social media goals, once a marketer have well understood the audience and adjusting it according to the digital marketing projects.

·         Using maximum advantage of social media on SEO

The social activities that is being performed by social media has a greater impact on search engine and a marketer should take maximum advantage of social media on search engine optimization, so that improvement can be brought in the organic search performance.

·         Combine search and social media

A marketer goes wrong as far as they consider search and social media to be different. A marketer shall create a cross-functional process between the search and social so that you can integrate the search learning into social media, and the social media learning into search.

·         Implement the best practice and influence people to follow it

Give a shape to the findings, research, goals and process and implement it and enforce the people across the world to follow it.

By: Search Infomedia